Smart Birthday Card Marketing

Birthday cards

Photo credit: Texican Chick via Foter.com / CC BY-NC-ND

There are still some of us in the world that buy and send birthday cards. Judging by the size of the greeting card section in various retail outlets, this habit isn’t yet dead. In the past I’ve written about a great idea of having birthday cards give back.

Another option is to give a birthday card that is more than a message. For instance, you can shell out a few more dollars for a card that sings “Staying Alive” to the recipient on their over the hill birthday.

Recently one of this blog’s readers sent an image of a different kind of birthday card creativity:

Birthday cards

Yes, those are “delicious greeting cards” for a reason…they come with jellybeans. The marketing for this lays it out for you: “Your message” and “Their treat.” Clever packaging and making the birthday presentation all the easier? Score one for this birthday card marketer!

Birthday Cards as Marketing Tool

At the same time, birthday cards can be used by a company to spread goodwill. A reader also sent me birthday cards coming to her child from a summer camp. Her daughter’s birthday is in April, yet the counselors had¬†written personalized birthday cards to their campers during each of her weeks of summer camp. Then, come April, she received four different, individualized birthday cards from the counselors of each of her weeks of camp!

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This is a fantastic reminder of camp fun and can keep the kids engaged with the experience year-round. What a simple way to make kids happy and foster camper loyalty! If I ever ran a kids camp (which will NEVER, EVER happen) I would steal this idea for sure.