Birthdays in a Box

 

birthday decorNo, this is not a blog drawing on Justin Timberlake’s famous SNL skit offering his girl the present she’s always dreamed of in “a box” for the holidays. Instead, it’s about a clever birthday marketing idea I came across. Much more upscale than the birthday in a box kits I’ve seen (and still use when traveling) at something like a Target, the Birthday Butler offers portable, mailable birthday party packages for celebrations on the go.

The founder, Lisa Bader, loves “making people feel special on their birthdays” and wants grown-ups to be able to enjoy great, easy celebrations too. She’s a former Intel and Procter and Gamble branding and marketing executive who wants to “make it as easy as possible for you to celebrate your loved ones.”

birthday decor

That’s an easy idea to get behind!

The BirthdayButler.com offers several different styles of birthday party decor, in two different package sizes. There’s a black and gold, more upscale-looking option as well as a pink and yellow party theme called Sweet Indulgence.

birthday decor

My favorite thought is the Outdoor Theme one. Apparently inspired “by Mother Nature herself,” this party features greenery and natural woods.

 

I came across this party decor helper in an interview with her local TV station. Personally, I’m willing to give this idea two thumbs up. Not only because of its smart appeal to adults who are too busy or may be traveling on their birthday, but also due to its wholehearted embrace of the idea that grown-ups deserve a good birthday party too.

Smart Birthday Card Marketing

Birthday cards

Photo credit: Texican Chick via Foter.com / CC BY-NC-ND

There are still some of us in the world that buy and send birthday cards. Judging by the size of the greeting card section in various retail outlets, this habit isn’t yet dead. In the past I’ve written about a great idea of having birthday cards give back.

Another option is to give a birthday card that is more than a message. For instance, you can shell out a few more dollars for a card that sings “Staying Alive” to the recipient on their over the hill birthday.

Recently one of this blog’s readers sent an image of a different kind of birthday card creativity:

Birthday cards

Yes, those are “delicious greeting cards” for a reason…they come with jellybeans. The marketing for this lays it out for you: “Your message” and “Their treat.” Clever packaging and making the birthday presentation all the easier? Score one for this birthday card marketer!

Birthday Cards as Marketing Tool

At the same time, birthday cards can be used by a company to spread goodwill. A reader also sent me birthday cards coming to her child from a summer camp. Her daughter’s birthday is in April, yet the counselors had written personalized birthday cards to their campers during each of her weeks of summer camp. Then, come April, she received four different, individualized birthday cards from the counselors of each of her weeks of camp!

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This is a fantastic reminder of camp fun and can keep the kids engaged with the experience year-round. What a simple way to make kids happy and foster camper loyalty! If I ever ran a kids camp (which will NEVER, EVER happen) I would steal this idea for sure.