No, this is not a blog drawing on Justin Timberlake’s famous SNL skit offering his girl the present she’s always dreamed of in “a box” for the holidays. Instead, it’s about a clever birthday marketing idea I came across. Much more upscale than the birthday in a box kits I’ve seen (and still use when traveling) at something like a Target, the Birthday Butler offers portable, mailable birthday party packages for celebrations on the go.
The founder, Lisa Bader, loves “making people feel special on their birthdays” and wants grown-ups to be able to enjoy great, easy celebrations too. She’s a former Intel and Procter and Gamble branding and marketing executive who wants to “make it as easy as possible for you to celebrate your loved ones.”
That’s an easy idea to get behind!
The BirthdayButler.com offers several different styles of birthday party decor, in two different package sizes. There’s a black and gold, more upscale-looking option as well as a pink and yellow party theme called Sweet Indulgence.
My favorite thought is the Outdoor Theme one. Apparently inspired “by Mother Nature herself,” this party features greenery and natural woods.
I came across this party decor helper in an interview with her local TV station. Personally, I’m willing to give this idea two thumbs up. Not only because of its smart appeal to adults who are too busy or may be traveling on their birthday, but also due to its wholehearted embrace of the idea that grown-ups deserve a good birthday party too.